The SEO industry might be one of the fastest growing ITES sectors but the competition level
is shooting up day by day at an exponential level owing to the proliferation of small, medium
and large sized SEO service providers. Today, it is not easy to be a profitable SEO company.
Every SEO service provider will agree to the fact that finding prospective leads is the biggest
challenge that they face. One of the ways of easing out this pressure is to buy SEO leads.
However, one cannot immediately jump onto the conclusion that this avenue is totally free of
challenges. Here again there are many SEO leads companies but not all of them offer equally
commendable service. You are therefore required to look for the best SEO leads company
by taking time to screen your service provider. If you are planning to purchase SEO leads for
sale, here are five important qualities to look for before you buy SEO leads.
#1 Do you get vetted leads?
If at all you are going to benefit from the SEO leads, then it is essential that you get vetted or
fully verified leads. Purchasing unverified leads will tantamount to throwing away your hard-
earned money. Just have it double-checked whether your SEO leads company verifies every
single lead that is sold to you.
#2 Are the leads resold? Do you have exclusivity over your leads?
Some of the service providers sell the same leads to more than one customer. What is the
point in purchasing a lead if you are not going to have exclusivity over your leads? You
will again be end up with competition if your leads are resold. Choose only companies that
guarantee exclusivity over your leads.
#3 Will the bad leads be replaced?
It could happen that even when you are supplied with vetted leads, some of them could turn
out to be bad even when your service provider genuinely wants to supply you with the best
leads possible. However, what is important is how your SEO leads company is going to
handle such situations. Any decent company that is worth its salt will replace such unusable
leads. Therefore, you better look for replacement guarantee for bad leads. You should also
find out how fast those leads will be replaced.
#4 Do the leads come from an opt-in database?
When you buy SEO leads, you need to be cautious enough to check whether the leads are
from an opt-in database. In other words, the leads should have expressed their interest to be
contacted by an SEO service provider otherwise, you could be violating the privacy rights of
people and local spam laws. This is an important area that you need to tread very carefully as
you cannot afford to compromise your brand reputation at any point of time.
#5 Are you paying a reasonable price for your leads?
Make sure that you are paying the right price for your leads. Each service provider sets their
own price for the leads and they give their own supporting reasons for the price quoted. You
need to use your discretion when you buy SEO leads just to ensure that the prices are cost-
effective.
is shooting up day by day at an exponential level owing to the proliferation of small, medium
and large sized SEO service providers. Today, it is not easy to be a profitable SEO company.
Every SEO service provider will agree to the fact that finding prospective leads is the biggest
challenge that they face. One of the ways of easing out this pressure is to buy SEO leads.
However, one cannot immediately jump onto the conclusion that this avenue is totally free of
challenges. Here again there are many SEO leads companies but not all of them offer equally
commendable service. You are therefore required to look for the best SEO leads company
by taking time to screen your service provider. If you are planning to purchase SEO leads for
sale, here are five important qualities to look for before you buy SEO leads.
#1 Do you get vetted leads?
If at all you are going to benefit from the SEO leads, then it is essential that you get vetted or
fully verified leads. Purchasing unverified leads will tantamount to throwing away your hard-
earned money. Just have it double-checked whether your SEO leads company verifies every
single lead that is sold to you.
#2 Are the leads resold? Do you have exclusivity over your leads?
Some of the service providers sell the same leads to more than one customer. What is the
point in purchasing a lead if you are not going to have exclusivity over your leads? You
will again be end up with competition if your leads are resold. Choose only companies that
guarantee exclusivity over your leads.
#3 Will the bad leads be replaced?
It could happen that even when you are supplied with vetted leads, some of them could turn
out to be bad even when your service provider genuinely wants to supply you with the best
leads possible. However, what is important is how your SEO leads company is going to
handle such situations. Any decent company that is worth its salt will replace such unusable
leads. Therefore, you better look for replacement guarantee for bad leads. You should also
find out how fast those leads will be replaced.
#4 Do the leads come from an opt-in database?
When you buy SEO leads, you need to be cautious enough to check whether the leads are
from an opt-in database. In other words, the leads should have expressed their interest to be
contacted by an SEO service provider otherwise, you could be violating the privacy rights of
people and local spam laws. This is an important area that you need to tread very carefully as
you cannot afford to compromise your brand reputation at any point of time.
#5 Are you paying a reasonable price for your leads?
Make sure that you are paying the right price for your leads. Each service provider sets their
own price for the leads and they give their own supporting reasons for the price quoted. You
need to use your discretion when you buy SEO leads just to ensure that the prices are cost-
effective.
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